I recently had the pleasure of working with Clara Lee of Father's Frames on a custom business card design. She wanted something that would reflect the aesthetic of her brand; some words we tossed around included vintage, hand-made, red-brick from Charleston, down-to-earth, mellow. When thinking about the design, I really wanted to bring out her story. Clara is the daughter of Father's Frames—her father owns and runs the family's framing shop. She repurposes and reinvents their deadstock to bring fresh new framing options to her clients. With this as a backdrop, I designed a card that hopefully hints at this practice of passing one's craft from one generation to the next, creating a sense of continuity—an idea that I'm just in love with.
It's exciting when I'm able to layer colors in letterpress printing. The effect is quite special! It's something you really have to see in person so go check out the Father's Frames table this weekend at the Hester Street Fair. Meet Clara and, if you're lucky, meet Father himself!